Value Proposition Canvas

Gain Creators
? How do your products and services create customer gains? How do they create benefits the customer expects, desires or would be surprised by?
Products & Services
? List the products and services your value proposition is built around. What are you offering to your customers?
Pain Relievers
? How do your products and services alleviate customer pains? How do they eliminate or reduce negative emotions, unwanted costs and situations, and risks?
Gains
? What are the benefits your customer expects, desires, or would be surprised by? Which savings would make them happy? What outcomes and benefits do they want?
Customer Jobs
? What jobs is your customer trying to get done? What functional, social, and emotional tasks are they trying to perform? What problems are they trying to solve?
Pains
? What pains does your customer have? What are their frustrations, obstacles, and risks related to the customer jobs?

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